Insurance is sold on trust at the kitchen table, and your photo is doing that work before you arrive. Agency directories, quote landing pages and referral sites all show the same headshot, and it is usually a phone snapshot from 2019.
Portraze gives you a set that looks professional without looking distant — the version of you that gets a callback.
Approachable beats authoritative here
Unlike legal or finance, insurance converts on warmth. A slight, genuine smile and a lighter background outperform the dark-and-serious executive look almost every time.
Keep the wardrobe in the range your clients wear. A full suit can put distance between you and a homeowner comparing quotes.
One photo, every listing
Agents usually appear on an agency site, a carrier locator, and a Google Business profile simultaneously. Generate one consistent set and use it everywhere, so a referral who searches your name sees the same person three times.
Common questions about insurance agent headshots