tips · 2026-09-10

Maximize Your Portraze Headshot: 5 Essential Questions

Get the perfect headshot with Portraze by asking these key questions before booking.

Wardrobe Choices

Alright, let's talk wardrobe. I've seen it all, from the guy who showed up in a Hawaiian shirt to the client who wore the same outfit as the background. Here's the deal: you want to stand out, not blend in. Keep it simple—neutral colors like navy, gray, or black are your go-tos. They're timeless and won't distract from your face. Now, if you're a corporate client, a solid color shirt that matches your company's palette is key. I had a client once, let's call him John, who wore a plaid shirt that matched his office walls. It was a perfect match, but it made the background look like a giant plaid pattern. Lesson learned: match your outfit to your industry, not your office.

Session Location

Location, location, location! I've photographed headshots in everything from a cozy coffee shop to a sleek office building. The best spot? A place that reflects your personality and career. If you're a creative, a coffee shop with a cool vibe works great. For a corporate look, a clean, professional office space is ideal. I remember shooting at this old factory turned art studio. The client was an artist, and the space was so vibrant, it really brought out her creative side. But if you're going for a more traditional look, a simple backdrop like a white wall can do wonders.

Lighting Preferences

Lighting is everything. I've had clients who think they need to come in with a 10-person entourage to light their session. Not true! Natural light is your best friend. If you're indoors, find a spot with a big window. If you're outdoors, early morning or late afternoon sun is soft and flattering. I've seen clients struggle with harsh lighting before, but once we moved to a shaded area, their faces lit up like they were on stage. Just remember, the goal is to make your face the star, not the shadows.

Facial Expressions

Facial expressions are crucial. I've had clients who looked like they were about to take a nap or were so tense they looked like they were ready for a fight. You want a natural, confident smile. Not a grin that stretches from ear to ear, but a subtle, genuine smile. I'll ask you to take a deep breath and think of something that makes you happy. It's amazing how a simple thought can transform your expression. I had this one client, let's call him Mike, who was so nervous at first. But once we got him to think about his favorite hobby, his smile was so bright and natural, it was like he was on a beach.

Post-Session Touch-Ups

Finally, post-session touch-ups. I've seen clients who think they need to look perfect in every photo. But remember, retouching is about enhancing your natural beauty, not creating a new person. I'll adjust the color, remove blemishes, and maybe a little shine from your forehead. But I won't change your smile or your eyes. I had a client, let's call her Sarah, who wanted her eyes to be a different color. I explained that retouching is about enhancing, not altering. Her eyes were beautiful just the way they were. In the end, a great headshot is about you. It's your personality, your style, your confidence. So, when you come in for your session, remember these five essential questions: what are you wearing, where will we shoot, how do you want to be lit, what expression are you aiming for, and how do you want your image to be touched up? Answer these, and you'll walk out with a headshot that truly represents you.

Keep reading

A few guides that answer the questions this one leaves open:

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